
Integral Ad Science (IAS) has expanded its partnership with Logaritma in Turkiye. Logaritma plays a key role in providing digital media verification and quality solutions and as a trusted partner is contributing to IAS to grow in the EMEA region with its extensive local expertise.

Sustainability
Sustainability is a priority and we take our collective responsibility to care for the planet seriously. We are pioneering solutions to help measure and ultimately reduce carbon emissions associated with digital marketing activities.
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IAS enables advertisers to seamlessly track and measure the end-to-end carbon emissions of their digital ads alongside essential metrics such as brand safety, fraud prevention, and viewability. Gain the insights you need to closely monitor and minimize the environmental impact of your digital advertising across the entire campaign lifecycle.
Ad Fraud Protection
With digital ad spending predicted to reach nearly $500 billion globally by 2025, the industry is more focused than ever before on combating digital ad fraud. We ensure your ads are only shown to humans on legitimate publishers, protecting your media budget from bots with surgical accuracy.
Contextual Targeting
Take control with contextual targeting to meet your unique advertiser goals, before a bid is even placed. Our predictive science pre-screens pages and categorizes them using emotion and sentiment analysis, enabling you to target content that is most desirable and relevant. Contextual targeting capabilities complement your IAS brand safety and avoidance pre-bid settings to amplify your brand message.
Viewability
For digital ads to make an impact, they need to be seen — not just served. However, as many as one-third of digital ads go unseen by consumers in certain environments. Make sure your ads have the opportunity to be seen by real people wherever they are.
Efficiency & Optimization
Our efficiency and optimization solutions work for your ads, so your ads can work better for you. With Total Visibility™, you gain full financial transparency and optimization for your supply path, while solutions like Automated Tag improve the overall tagging experience and reduce operational overhead. All while gaining access to the same Quality Impressions™, as always.
Brand Safety & Suitability
While most advertisers agree on what constitutes unsafe content, the ideal advertising environment is likely to be unique to your brand. IAS Brand Safety and Suitability solutions provide customizable control over the contextual relevance of digital ads to maximize both the impact and cost efficiency of campaigns.
Attention
IAS Quality AttentionTM unifies media quality and eye tracking with machine learning to deliver proven results to advertisers worldwide. With Quality AttentionTM, global advertisers can increase return on investment, drive brand consideration, and boost conversions across campaigns.