Sustainability Solutions
For a Better Future
Sustainability
Sustainability is a priority for IAS. We take our responsibility to care for the planet seriously. IAS continues to lead the way in developing solutions that help measure and ultimately reduce the carbon emissions associated with digital advertising.
IAS enables advertisers to seamlessly track and measure the end-to-end carbon emissions of their digital advertising, alongside key measurements such as brand safety, fraud prevention, and viewability. Gain the data you need to closely monitor and minimize the environmental impact of your digital advertising throughout the entire campaign lifecycle.
In 2025, the digital technology sector accounts for 8% of global emissions.
Equivalent to the carbon emissions produced by all road traffic worldwide.
Global digital advertising generates greenhouse gas emissions equivalent to 60 million round-trip flights between London and New York.
This figure is equivalent to the carbon emissions generated by the entire country of Ireland.
IAS provides carbon emissions reporting for your campaigns through Good-Loop and Impact Plus, which work in alignment with the Ad Net Zero Global Media Sustainability Framework without requiring any additional integration.
It is possible to report and optimize IAS quality metrics and a campaign’s carbon footprint on a single screen.
1. Take the first step toward measuring and optimizing your carbon emissions with IAS Signal.
