Carbon Emissions Measurement with IAS
When we think of sustainability, AI, and advertising, efficiency is often the first concept that comes to mind. Reducing or even eliminating waste, fighting all forms of ad fraud, ensuring that ads are seen by real people, and reaching the target audience as effectively as possible are now priorities for every media plan. Although advances in AI technology increase electricity consumption, they also support more efficient and sustainable advertising through faster processes and better optimization in ad tech.
While prioritizing efficiency, IAS also supports sustainability through its technology, offering advertisers two measurement solutions that comply with the Ad Net Zero Global Media Sustainability Framework (GMSF). The goal is to measure the carbon emissions of advertising campaigns while they are running and optimize them using IAS capabilities.
IAS enables advertisers to measure and assess campaign-level carbon emissions in real time across both web and in-app environments through Good-Loop and Impact Plus, in line with Ad Net Zero standards. These measurements are available on the IAS Signal platform alongside Quality Impression metrics and even Attention metrics.
Optimize carbon emissions across all direct and programmatic campaigns and be among the leaders driving this transformation. IAS clients can benefit from these measurements by simply checking a box during campaign setup, with no additional code required.
