Integral Ad Science (IAS) is an ad verification platform designed to ensure brand safety in digital advertising and improve the performance of advertising campaigns.

IAS's solutions primarily focus on issues such as ad fraud, brand safety and suitability, viewability, and performance optimization.

IAS offers the most comprehensive solutions for delivering high-quality digital advertising. It ensures ads are displayed in safe, appropriate, and visible environments; reports/blocks fraudulent traffic; and increases return on investment.IAS accredited by major organizations such as MRC, TAG, ABC, TrustArc, and ISO.IAS has the best multimedia content classification solution in the industry for social media.IAS offers more localized solutions.IAS Threat Lab has a team specializing in ad fraud.You can receive local services from Logaritma team.

Logaritma, as the IAS Türkiye office, provides support with its expert team in account creation, campaign setup, optimization, training, and client presentations.

The documentation, pricing, and integration process required to start using IAS vary depending on the services selected. The Logaritma team will assist you throughout this process by providing the necessary support.

IAS reports can be accessed from the Custom Report Builder page on the IAS Signal platform.

Ad fraud, in short, means that advertisers' money is spent on bot impressions. IAS uses advanced machine learning techniques to detect fraudulent traffic. This allows it to block and/or report activities such as bot traffic, domain spoofing, and hidden ads.

Viewability is a metric in digital advertising that measures whether an advertisement is visible to a user. According to Media Rating Council (MRC) and IAB standards, for an advertisement to be considered visible:For display ads: At least 50% of the pixel area must be displayed on the screen for at least one second.For video ads: At least 50% of the pixel area must be displayed on the screen for at least 2 seconds.IAS uses MRC-accredited measurements in the viewability metric.

Brand safety is a broader concept. It encompasses categories that carry varying levels of risk for every advertiser.Brand suitability is a more specific concept. It ensures that advertising is placed in contexts that are consistent with the brand's values and image.

IAS Quality Impressions™ is a proprietary metric that helps ensure media quality standards. For an impression to be considered a "Quality Impression," the ad must be visible, seen by a real person, in a suitable and appropriate environment that respects brand safety, and shown in the target geography.

Integral Ad Science (IAS) works by attaching own tag to your existing ad server tags using a "tag wrapping" method. It also offers server-to-server "automated tag wrapping" integrations with platforms such as Google Campaign Manager and Adform.IAS measures data without tagging or with automated tag because it has server-based integrations with many social media platforms. You can start taking measurements quickly with easy integrations.

GARM (Global Alliance for Responsible Media), an initiative of the World Federation of Advertisers (WFA) , was established to ensure brand safety in digital advertising and prevent harmful content from being associated with advertisements. IAS provides brand safety and compliance solutions by adhering to the standards set by GARM.

IAS’s 12 trademark conformity categories, as defined within the GARM framework, are as follows:Adult & Explicit Sexual ContentArms & AmmunitionCrime & Harmful Acts to Individuals and Society, Human Rights ViolationsDeath, Injury, or Military ConflictOnline PiracyHate Speech & Acts of AggressionObscenity and ProfanityIllegal Drugs, Tobacco, E-cigarettes, Vaping, and AlcoholSpam or Harmful ContentTerrorismDebated Sensitive Social IssuesMisinformation

Misinformation is the unintentional sharing of false or misleading information as if it were true. For example, a person sharing a false news story without knowing its accuracy is an example of misinformation.Disinformation is the deliberate dissemination of false or misleading information to serve a specific purpose. For example, a group knowingly spreading misinformation in their own self-interest is an example of disinformation.IAS prevents your brand from being associated with misinformation by ensuring that ads are matched with reliable and accurate content.

Total Media Quality (TMQ) not only allows advertisers to track ad fraud and viewability metrics on social media, but also ensures their ads are show in a safe and suitable environment.

Pre-bid allows you to analyze and filter before bidding to mitigate risks, while post-bid identifies risks and measures performance while the ad is running, providing you with a report for further analysis.

IAS measures display, video, and audio formats in browser, in-app, and game environments across CTV, gaming consoles, tablets, phones, and desktop devices.

IAS and Lumen are working together to measure not just whether ads are viewable, but whether users are actually paying attention to them. Combining IAS's quality impression measurement capabilities with Lumen's eye-tracking data, this partnership allows advertisers to optimize their campaigns based on user attention, enabling brands to use their advertising budgets more efficiently and increase ad effectiveness.

As part of its sustainability initiatives aimed at reducing the environmental impact of digital advertising campaigns, IAS offers a carbon emission measurement solution. This solution is implemented through Good-Loop, integrated into the IAS Signal reporting platform. Advertisers can automatically track and report the carbon footprint of their campaigns. The process evaluates campaign data using Good-Loop's carbon calculation methodology, allowing advertisers to see their campaign's carbon emissions along with media quality metrics.

IAS collaborates with Good-Loop to measure the carbon footprint of digital advertising campaigns. As part of this collaboration, IAS provides the following metrics:Good-Loop Tracked Ads: Enables tracking of ad impressions in terms of carbon emissions.Good-Loop CO₂(eKg): Measures the carbon emissions produced by each impressions in kilograms (CO₂ equivalent).Good-Loop CO₂ Benchmark: Allows you to see the carbon emission impact of measured carbon emissions per 1,000 impressions.

IAS is able to provide various metrics such as quartiles and IVT, while measuring viewability and SIVT metrics in Connected TV in an MRC-accredited manner.

Made for Advertising (MFA) sites are websites filled with low-quality, non-value-adding content whose primary goal is to generate advertising revenue. These sites aim to maximize ad impressions by combining low-cost PPC or social media traffic with more profitable revenue models. However, user experience is often neglected in this process. IAS offers solutions for advertisers and agencies to identify and avoid MFA sites, and protect their media budgets.