Misinformation Solutions
Protect Your Brand from Misinformation
Reality Check
Understanding misinformation requires time-consuming, expert-led human fact-checking.
Dynamic Changes
New information emerges on platforms every day, and if it is not monitored accurately and in real time, it can pose reputational risks for brands.
Nuance Classification
Misinformation in user-generated content is highly nuanced, given the range of content that can be educational, violent, sarcastic, or humorous.
Open Web
IAS leverages advanced AI-powered misinformation detection capabilities to identify emerging threats by determining which sites have strong correlations with other sources of information.
IAS is informed by a fact-checking network that drives large-scale misinformation categorization, aligned with third-party misinformation analysis providers and industry standards.
To help brands avoid misinformation, uphold journalistic integrity, and reinforce support for quality news sites, IAS works with the Global Disinformation Index (GDI).
Social Media
IAS uses AI-powered Multimedia Technology to analyze thousands of data signals in detail, frame by frame, including audio, text, advanced scene analysis, risky objects, and public figures, to interpret misinformation claims and content.
By analyzing the tone of content such as satire, sarcasm, educational material, or fearmongering, IAS accurately categorizes misinformation and helps advertisers find the most actionable way to protect and scale their brands on social media.