Brand Safety & Suitability Solutions
Every Brand Is Unique
Multi-layered protection, customizable control
IAS does not offer an on/off brand safety solution, which can unnecessarily limit inventory volume. IAS’s standard brand safety & suitability content categories are powered by a robust machine learning based methodology that provides more accurate and scalable coverage across all formats and environments, for both direct and open web buys.
Context Control: Avoidance
Brand suitability is unique to your brand. For more granular control of content adjacencies without sacrificing scale, leverage our contextual segments across your direct and open web buys for content avoidance.
Scalable, Global
IAS covers 99%+ of the commercial worldwide internet traffic with our solutions. With local language support and strong partner and publisher relationships, IAS understands cultural and language nuances — important differentiators when managing brand safety on a global scale.
Maximize both the impact and cost efficiency of campaigns by controlling the context in which they appear. Our patented cognitive semantic technology uses natural language processing (NLP) to dynamically comprehend the nuances of context. This includes sentiment and emotional analysis, enabling the most precise content classification at scale.
