Viewability
Did Your Ads Have the Opportunity to Be Seen?
For digital ads to make an impact on their target audience, they need not only to be served but also to be seen.
However, one-third of digital ads are not seen by consumers across various environments.
Make sure your ads have the opportunity to be seen by real people, wherever they appear.
Viewability continues to be a fundamental component of media quality. Viewability measurement is essential to ensure that an ad is actually seen, rather than being left in a background tab or below the fold. As digital advertising becomes more sophisticated, advertisers and publishers are demonstrating their ability to drive results through viewability metrics.
33%
of digital ads are going unseen by consumers in certain environments
76.1%
IAS Global H2 2023 Viewability Rate
15.78 sec
IAS Global H2 2023 Average Ad View Time
