Attention Metrics & Measurement Solutions
Capture Attention, Measure with IAS!
Attention is one of the most complex and widely discussed topics in digital media — making it that much more important to measure. Quality Attention allows marketers to unlock proven results without sacrificing media quality.
IAS Quality Attention unifies media quality and eye tracking with machine learning to deliver proven results to advertisers worldwide. With Quality Attention, global advertisers can increase return on investment, drive brand consideration, and boost conversions across campaigns.
Visibility
Visibility signals measure the validity of the impressions being served. These are baseline measures advertisers should optimize first. Without Visibility measures, Attention cannot occur.
Situation
Situation signals describe the environment in which impressions are served. Situation signals measure the number of ads on a page, and the ad share of screen an ad has on a page relative to other content.
Interaction
Interaction signals are indicators of consumer activity in the presence of ads. These signals can help identify human preference, measuring activity like scrolling, interacting with ads, and where the consumer’s gaze and fixation is on the page, like passive eye-tracking powered by Lumen data.
